The definition of color leadership

Useful for companies

Companies will receive a useful and secure color concept with COLOR JACK. Colors will be determined with our tools and assigned codes will be matched with texts, pictures or videos. Our services are suitable for manufacturers, distributors, media, architects, craftsmen, photographers, buyers.

User problems & our solutions

The following scenarios describe approaches in retail. Examples for other B2B users will follow in 2022.

Color is an essential factor next to price, material and size in product marketing. But most likely it is not defined clearly.

We pay attention to color and ensure the wished one(s).

33% of the time returns are happening due to color inaccuracy of an article and its presentation (online and printed). This causes high costs.

We reduce return and packaging costs as well as CO2 emission. We also enable labor and costs reduce in your product management.

Customers decide to not purchase an item due to color uncertainty.

We change uncertainty to definiteness, by developing a system which is independent of the used medium.

Customers are unable to search and combine colors.

Our color-system is applicable for websites and online shops. This allows finding and combining colors everywhere.

Colors can not be presented digitally or printed in the same way, as a customer perceives them. Mediums might be able to explain colors in products texts, ads, reports and blogs, but are unable to define and translate them.

We are able to define every item by its color, and communicate it, independently of the medium. This allows flexibility, speed and highest ensurance of color.

Color definitions are made possible by professional color fans, but are not user friendly for end-users.

Our concept allows independent comparison and communication with all users and color systems. We connect customers, merchants and mediums.

Customers order articles in different colors, keep the right one and return the rest.

With our help, customers are able to identify the right color and do not have to order multiple items.

Many manufacturers have their own color codes and are unable to communicate them consistently in color descriptions.

We translate different color descriptions and codes to a consistent language, which can be used quickly and easily.

There is no color system in retail, due to its complexity, and the uselessness for end-users.

We developed a quickly implementable system, which can be used offline & offline. Our short color codes leave enough room for color descriptions.

Customers are indecisive due to colors in products.

We help to solve this issue with color ensurance, and increase sales with cross-selling

Marketing and customer support possibilities in retails are limited.

We enable new marketing possibilities: Our tools (with their own branding), can be used diversified. Color search is targeted and it is possible to create profiles for returning customers. Catalogs, (offline and offline) can be produced with CJ-Codes. We enable new ads and product presentations. Our concept strengthens customer service and satisfaction.

Retail has problems with big, quick orders. (e.g. Non-seller, furniture, Christmas)

Our system can be used for specific, expensive products, even with deadlines.

Ad-oriented media does not add useful highlights to marketing

We enable finding new customers due to correct communication between manufacturer and retailer.

Probleme für Hersteller, Händler und Medien

Im Produktbereich spielt neben Preis, Material und Größe auch die Farbe eine wesentliche Rolle. Sie ist aber meist nicht genau definiert.

Der Grund von ca. 1/3 aller Retouren ist die Farb-Ungenauigkeit zwischen der Ansicht (online oder offline) und dem gelieferten Artikel.

Kunden kaufen Waren oft nicht wegen Farbunsicherheit.

Kunden können bei Anbietern digital nicht nach gezielten Farben suchen.

Farben können digital und gedruckt nicht so wiedergegeben werden, wie sie Betrachter empfinden.

Farbabstimmungen sind zwar mit speziellen Profi-Fächern zwischen Herstellern und Händlern möglich, jedoch fehlt eine einfache Lösung in Bezug auf Endverbraucher.

Kunden bestellen online einen Artikel in mehreren Farben, behalten den passenden und senden den Rest zurück.

Jeder Hersteller hat eigene Farb-Codes und diese werden dem Kunden meist nur als Farbbeschreibungen uneinheitlich kommuniziert.

Medien (online & offline) können in Produktbeschreibungen, Anzeigen, Berichten oder Blogs Farben zwar beschreiben, aber nicht genau definieren bzw. für Endverbrauchern nachvollziehbar “übersetzen”.


Umsatz-Steigerung durch Farbsicherheit und passende Cross-Selling-Produkte

Senkung der Retouren- und Verpackungskosten

Verkauf oder Incentive der CJ-Farbfächer (mit eigenem Branding) möglich

Senkung der CO2-Ausstoßes durch weniger Transporte

Arbeits- und Kostenersparnis in der Produktverwaltung

Top für Produkte, die teuer bzw. groß sind oder bei denen Termindruck besteht (z.B. Weihnachten)

Neue Marketing-Möglichkeiten/PR-Maßnahmen

Sofort integrierbares System, offline und online

Ultrakurze Codes für mehr Platz in Produkt-Beschreibungen

Bessere Farbkommunikation unter allen Beteiligten (inkl. Endverbrauchern)

Farbsuch-Software auf eigener Website möglich

Mehr Kundenservice

Farb-Suchanfragen können gezielt gesteuert werden

Marken-Werbung für spezielle Produkte möglich

Kataloge (online und offline) können mit CJ-Codes versehen werden

Neuartige Anzeigen- und Produktvorstellungs-Möglichkeiten

Neukunden für Werbetreibende

Procedure for collaboration:

Data collection

Total damage has been caused by the civilians arounf the new apple  store at Wall street.

Guaranteed ROI

Total damage has been caused by the civilians arounf the new apple  store at Wall street.

Always Online

Total damage has been caused by the civilians arounf the new apple  store at Wall street.


Defining the possibilities


Defining used tools


Start of collaboration


Color definition and programming


Color training and evaluation


How to use the system

Back to details
Details for users